Turn random acts of marketing into a demand system you can budget for

Your team is busy, but your revenue hasn't noticed. A free 30-minute call shows you why and what to fix first.
Step 1 · Diagnostic call

Keep the marketing that pays off and cut the activities that only keep your team busy

We wlk through your customers, message and channels you have tried.

Bring your pipeline numbers and a few recent deals you lost or that went quiet
Leave knowing what to fix first and what it costs
Free30 minutes

You find out if we're a fit or not on the call.

Prefer to diagnose it on your own first? Take the free Random Acts of Marketing scorecard.

Step 2 · Strategy

Your ad, content and outreach start from the same demand gen strategy

In working sessions, the strategy from your founder and leadership becomes a plan your whole team can act on.
  • ICP and buying committee We define your ideal customer, dissect the buying group, and flag which triggers and pain signals mean they are ready
  • Narrative Buyers connect your name to a story your competitors can't tell
  • Positioning and messagingWhat does your product or service do, how it's different from your alternatives, and why now
  • Content plan Your 10 to 12 core ideas turn into a plan for every post, article, lead magnet and ad
  • Your big bet You pick the first initiative worth serious budget
Step 3 · Build

Pay once for the build and keep every asset, list and workflow it creates

Every build opens with a brief for your big bet. We shape it around your company, so these are starting prices.

Signal-based build

From€2,500one-off

Find the accounts in a buying window and reach them while it is open.

A scoring model ranks your accounts by how ready they are to buy
Your target account account list has verified contacts
Track first- and third-party signals on every account
You approve every LinkedIn and email sequence before it goes out

Your market size and the depth of the scoring model set the price.

Demand gen build

From€3,850one-off

Give buyers something they use, in place of an ebook they download and forget.

Your asset can be a free tool, an AI skill, a scorecard or original content
The pillar asset lives on its own landing page
Ads that speak to buyers at each stage of awareness
Follow-up sequences answer every signal the asset creates

Pair it with a signal-based build, and your ads and outreach hit the same accounts.

AI workflow build

From€2,900two workflows

Hand jobs to AI and keep a human in the loop for those you can't delegate.

The AI learns your company from your own material
House rules show your whole team how to work with it
Two workflows go live inside the tools your team already uses
You review both workflows with Demandster after two weeks of live use

Typical first workflows turn sales calls into posts, research every inbound lead before the first call and flag job changes at target accounts.

A signal-based build and a demand gen build work best together, and your strategy shows which ones you need.

Step 4 · Campaign management

Take your big bet to market and follow up every signal it creates

Paid campaigns

From€2,000a month per campaign

Each campaign takes your big bet to market, with the asset as its hook.

LinkedIn and Meta ads put the asset in front of the people you sell to
Audiences come from your target accounts and site visitors
Everyone who engages sees the next ad in the sequence
Your ICP screens every inbound lead before sales sees it

Follow-up and reporting

We follow up every signal within 24 to 48 hours and report to you every two weeks.

  • LinkedIn outreach

    Qualified people who engage with your posts, change jobs or visit your site hear from your LinkedIn profile, with a single follow-up a week later.

    €1,000a month per profile
  • Phone outreach

    SDR as a service for calling the accounts that show the strongest signals each week.

    Priced on request
  • Founder-led content

    We create 2 to 3 posts a week in the founder's voice from a quick conversation or a few questions, and you approve every post before it goes live. It can start right after Strategy and works alongside any build or channel.

    From€850a month

Each channel starts with three months, then continues month to month. Ad spend and tools come on top, so plan at least €1,500 a month in ad spend per campaign.

Start with a free call

Worst case, you leave with a free second opinion and a list of what to fix first.