12 Symptoms You're Stuck in Random Acts of Marketing
How to go from marketing chaos to a GTM Machine
You're running campaigns. Creating content. Spending budget on SDR headcount and strong tech stack. Meanwhile, a competitor with half your budget is winning more business. Because they have a system. This guide reveals why your GTM motion feels like pushing water uphill, and gives you the proven four-pillar framework that turns marketing from a cost center into a predictable revenue driver.
The 12 execution gaps diagnostic that shows which one is costing you the most pipeline
Why doubling down on agencies or hiring more people just makes the mess worse
The 4-pillar Content-Led GTM framework that connects your marketing to revenue
Things you can do to stop wasting budget, get sales and marketing on the same page, and start filling your pipeline in the next 30 days
Who Is This For:
Founders/CEOs
who've become the bottleneck. Your company's growth is capped by your availability and you're burning runway faster than you're generating revenue.
Heads of Marketing/CMOs
who can't prove what's working. You're tired of justifying your budget with vanity metrics while sales complains about lead quality and the board questions your value.
Heads of Sales/CROs
who can't hit quota. Your SDRs are drowning in unqualified leads and your reps ignore anything from marketing. And it's hard to agree on what a good lead even looks like.
You know if you don’t prioritize effectively and choose the right activities for your specific company, you’ll fall into the random acts of marketing (R.A.M.) trap, where everything feels urgent, but nothing truly moves the needle.
Emily Kramer
Co-Founder & Marketing Advisor, MKT1
You're in control
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